The maker of a line of hair care products created in New York City and popular with people who have curly hair is retesting its own products amid mounting complaints from customers.
Stylist and author Stephanie Mero, who goes by the handle ‘thecurlninja’ on social media, had been a longtime proponent of DevaCurl’s products, using them to maximize her customers’ natural curls in her salon and encouraging her thousands of followers online to use them to help bring out their own curls.
But Mero says she and her clients began suffering severe hair damage last spring, just after she restocked her DevaCurl products.
“The hair is fried. I have not seen damage like this from color, bleach, I haven’t seen damage like this from heat. This is different. The cuticle of the hair, it’s like it exploded,” Mero said.
Mero took her complaints to social media.
Darla Miles has more:
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